
7
Addressability
1 Each receiver has its own unique “address” which can be accessed individually or in groups by the Authorization
Control Center - (ACC). The ACC is located within the Client Service Center in the Seatttle Washington Opera-
tions Headquarters.
1 Receivers will be shipped “lights out”, and must be authorized upon installation.
DBS Positioning
With DMX by Direct Broadcast Satellite (DBS), your clients will have access to expertly programmed music; seamless
Message Marketing playback; comprehensive management controls; and advanced digital technologies. An all-in-
one, easy-to-use package developed by the leading expert in digital music solutions. More than 100 channels in
valuable music styles enable your clients to accurately target their customers as well as support special promotions,
themes and holidays.
The DR501 was designed to give business owners ultimate ease of use. Store managers simply push a button and
let the music play. The DMX DJ ® Remote always tells the in-store team what’s playing – including song title, artist
and album name.
Key Features/Benets
Technology:
A small rooftop antenna receives the DMX audio signal, transmitted via a mid-power Ku-band satellite from the
state-of-the-art DMX Worldwide Origination Center in Denver, Colorado. Highly trained engineers and technicians
help ensure uninterrupted transmission to all your business locations, 24/7.
Update Strategy:
Music streams automatically through our DBS receivers. Our expert, worldwide creative team performs daily re-
search and maintenance for each program to ensure freshness and continuity. New songs and playlists are added
minimally every week. But, song additions can be as frequent as everyday if the program requires that (i.e.: Hot
Traxx or other chart-driven programs).
Message Marketing:
The DR501 enables clients to maximize the moment with their target audience via live broadcast Message Market-
ing. These live broadcast message marketing strategies are hands-free and, most importantly, require no additional
equipment. DMX’s proprietary software, the Scheduling Audio Transmission Software (SATS), commands specic
receivers to live broadcast a specic ad at a scheduled time. Music fades out and messages are played slightly
louder than the music (to ensure they’re heard). Following the message, the music automatically fades back up to
the pre-set level.
Zoning:
With “multi-zoning” expansion, you can add DR501 receivers to allow dierent music for dierent areas within a
single location.
Roof Mount
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